OUR HISTORY

2009

February
Opened "Alice hair salon" (former brand of Agu.) in Toshima-ku, Tokyo

2011

January
Established "LOINESS Co., Ltd" (current: consolidated subsidiary) in Shibuya-ku, Tokyo, with the aim of operating a chain of directly managed beauty salons Established B-first Co., Ltd
May
Launched suburban stores
December
Established "B-first Co., Ltd" (current: consolidated subsidiary) in Shibuya-ku, Tokyo as the franchise headquarters of Agu.hair Group

2013

January
B-first Co., Ltd started franchise development

2015

November
Changed the trade name from "Alice hair salon" to "Agu."

2016

August
Opened 100th franchise store

2018

February
Established the Company "AB&Company Co., Ltd" in Minato-ku, Tokyo as a holding company for a group of business beauty salon chain operators
March
Capital alliance with CLSA Capital Partners
August
"B-first Co., Ltd" made KEN. LABO Co., Ltd its wholly owned subsidiary through acquisition of shares

2019

April
Relocated the headquarters to Shinjuku-ku, Tokyo
Relocated the headquarters of Loiness Co., Ltd and B-first Co., Ltd to Shinjuku-ku
November
Directly managed stores and franchised stores expanded to 47 prefectures

2020

August
Reached 500 directly managed stores and franchised stores in total

2021

April
Reached 600 directly managed stores and franchised stores in total