CODE OF ETHICS
AND CONDUCT

1. Establishment of trust

We are fully aware of the importance of our social responsibilities and public mission. We will thoroughly manage information, and will also strive to establish unwavering trust from society through sound and appropriate business operations, including timely and appropriate disclosure of corporate information.

2. Ensure customer-oriented approach

We strive to provide beauty services that best meet the needs of our customers and gain their satisfaction and support through thorough customer-oriented thinking and thorough communication.

3. Strict compliance with laws and regulations, etc.

We will strictly comply with all laws, regulations and rules, and carry out fair and honest corporate activities that do not violate social norms.

4. Respect for human rights and environment

We respect each other's personalities and individuality, and strive for harmony with society by placing importance on the protection of the global environment, which is a common asset for all humankind.

5. Confrontation with anti-social forces

We will maintain a resolute attitude toward anti-social forces and organizations that threaten public order and morals of civil society.

1. Establishment of trust

Faithful performance of duties based on high standard of ethics

In order to conduct corporate activities that are fair and highly transparent based on a highly credible sense of ethics, we will faithfully perform our duties based on a high standard of ethics. We will not distort or conceal facts, such as making false reports.

Thorough confidentiality and information management

We will not disclose customer information learned in the course of our business operations to any third party without due cause or consent of the individual. We strictly handle customer information. We will also strictly comply with our internal rules regarding corporate information assets.

Proper accounting practices and information disclosure

We will not make incorrect, false or misleading entries in the company's books. We will disclose corporate information in good faith on a factual basis.

2. Ensure customer-oriented approach

Sincere and moderate response

We will strive to respond to our customers with kindness, politely and sincerity. We will maintain a customer-oriented attitude so that our customers' interests will not be damaged. In addition, we will not provide excessive entertainment or gifts based on social common sense.

Compliance with the suitability rule and thorough accountability

We will provide goods and services that are considered appropriate according to the needs and experience of our customers. After fully explaining the advantages, disadvantages and risks to a customer, we will provide treatment only after the customer is satisfied.

Thorough confirmation of intention

When providing treatment to customers, we will confirm whether they understand the content of the treatment well and whether it is based on their own will.

3. Strict Compliance with laws and regulations, etc.

Compliance with laws and regulations, etc.

We will carry out fair and honest corporate activities in strict compliance with laws, regulations and rules, while maintaining high ethical standards and sustaining and further enhancing our corporate culture of compliance with laws, regulations and rules.

No unfair trade practices

We will not solicit transactions using our superior position over customers. We will act in a way that does not harm the interests of our customers for the purpose of benefiting our company and Agu. Group companies.
We will not use information obtained in the course of our duties to pursue our own interests. In particular, we will not buy or sell shares or other securities based on undisclosed material facts that may affect the stock prices of Agu. Group companies or business partners. If we obtain information that constitutes a material fact, we will take the utmost care in handling the information.
We will act in a way that does not harm the interests of other companies in Agu. Group for the purpose of benefiting our company. When handling non-public information of customers or entering into transactions between parent and subsidiary companies, etc., we will pay close attention to ensure that the relevant act is not prohibited.

Respect for intellectual property rights

We will work to properly protect our own intellectual property rights (patent rights, trademark rights, copyrights, etc.) that have been created, and respect the intellectual property rights of third parties.

No confusion between public and private

We will strive to always make value judgments from a fair and impartial standpoint, regardless of interests. We will draw a line between public and private matters, and will not use company assets for private purposes.

4. Respect for human rights and environment

Respect for human rights

Based on the fundamental spirit of respect for humanity, we will not engage in discrimination or violate human rights based on race, nationality, creed, religion or sex, etc.

Creating a pleasant working environment

We respect each other as partners at work. We recognize that sexual harassment and power harassment, etc. are acts that harm human dignity, and we eliminate them from the workplace.

Consideration for environment

We will strive for harmony with society by placing importance on the protection of the global environment.

5. Confrontation with anti-social forces

Confrontation with anti-social forces

We will maintain a resolute attitude toward anti-social forces such as organized crime groups and corporate racketeers.