Based on our unique business model consisting of the three pillars of (1) opening salons in rural areas, (2) operating our own franchise model and (3) outsourcing model, we have achieved the sources of growth: (i) high customer acquisition ability, (ii) salon opening ability and (iii) human resource acquisition ability.
As a leading company in the beauty salon industry, our Group will continue to grow by steadily opening new stores while maintaining a sense of speed by further refining the strengths as described below.
We can provide our customers with highly cost-effective services, by controlling material costs and others, taking advantage of the economies of scale from operating more than 600 beauty salons (as of April 2021) and controlling the rent expenses on land and buildings by using the second floor or higher of buildings and opening salons in rural areas. In addition, we have achieved the high ability to attract customers at low cost, having accumulated know-how on the efficient operation of HOT PEPPER Beauty, which is frequently used for beauty salon reservations.
We have built a structure that enables us to open stores quickly while reducing store opening costs, by including interior decorators in our Group through M&As. In addition, we can open stores in a manner that avoids competition while maintaining a sense of speed, by selecting senior FC owners in each area and adjusting store openings as necessary.
Many hairstylists belonging to our Group work flexibly in accordance with individual lifestyles, due to their outsourced working style, enabling many dormant hairstylists to return to work as a result. In addition, it is a system that remunerations are paid for the treatment performed under the commission-only remuneration system, which contributes to the enhancement of hairstylist satisfaction and in turn to their retention by our Group.
589 Salons in 47 Prefectures in Japan and 3.19 Million Visitors per Year
Our business model, which is supported by our original franchise system and outsourcing model, can offer "free working style" and "favorable financial treatment" that hairstylists are looking for, and also offers a career path toward independence as a franchise owner.
Our system for dealing with the problems faced by beauticians and providing solutions has been highly evaluated, and approximately 60% of hires in our company are through referrals from our hairstylists.